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Free Course Preview: Web Persuasion Made Simple
Includes:
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Includes:
D 20: Web Persuasion Made Simple
This course is aimed at small web business owners and web site developers with limited training in designing for the User eXperience. It addresses one of the key aspects of the User eXperience of eCommerce and other web sites: the use of persuasive design to encourage visitor engagement and improve your success meeting site goals.
Improving your persuasive design means that:
Upon completion of this course, students will:
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OUXI Curriculum Prerequisites:
Alternative Skill Set Prerequisites:
Tip Course discussion group becomes accessible after course registration and during attendance
Web Persuasion Made Simple
| Framework (30 minutes) | ||
| Definition of persuasive design | ||
| Elements of persuasive design | ||
| Steps in persuasive design | ||
| Step 1 (50 minutes) | ||
| Learning principles & guidelines of persuasive design | ||
| EXERCISE (30 minutes) | ||
| Which designs are more persuasive? | ||
| Step 2 (30 minutes) | ||
| Understanding your customers: profiling & psychographics | ||
| Step 3 (30 minutes) | ||
| Identifying customer expectations, motivation, incentives, consensus, risk, anxiety | ||
| Step 4 (30 minutes) | ||
| Learning to use a proprietary persuasive design toolset | ||
| Step 5 (60 minutes) | ||
| Incorporating principles and requirements into your design | ||
| EXERCISE (45 minutes) | ||
| Practicing using the tools on your (or an example) site | ||
| Step 6 (40 minutes) | ||
| Measuring success: metrics & testing | ||
| Summary (15 minutes) | ||
| Title: | Web Persuasion Made Simple |
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| Course #: | D 20 |
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| Tracks: | Small Web Business Owner; Developer; Graphic Designer; Usability Engineer; SEO Engineer |
| Group: | UX Design |
| Status: | in development |
Meet: Todd
Todd J. Follansbee,co-founder and VP of Marketing of OUXI, is a principal consultant with Web Marketing Resources> . Todd became interested in technology when he first went online in 1969. Following a career in traditional marketing, in 1996 his fascination with learning styles and psychographic marketing led him to the field of usability, and he was soon writing and speaking on TV and at seminars on how to convert web site visitors into customers.
Todd has studied and practiced advanced marketing and Persuasion Psychology for over 20 years and has consulted with companies in the health, legal, insurance, real estate, sports, software development, training, consulting, niche marketing and publishing fields.
Todd is the Usability columnist for
Web Marketing Today>, the largest continuously operating Internet marketing newsletter with over 100,000 opt-in subscribers, and a member of the
Techsmith>
tech advisory board. He was voted into the Top Ten Web Designers in the Northeast, July 2008, by
Entrepreneur> magazine, and helped win the prestigious
Windows Developer Magazine>
Readers' Choice award in 2001 for "Best Training Company in the US."
Todd believes that designing for ethical, usable and persuasive User eXperiences is the next big direction for the web, and that behavioral targeting, social media and 24/7 web access via mobile platforms all point to a growing ability to understand the web visitor and help us deliver relevant and compelling content.
Todd holds a B.A. in Economics from Franklin and Marshall University.
Web Persuasion Made Simple
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